When a product can make you think (positively) beyond what's in front of you, its branding has succeeded.
I love coming across products that present philosophical-leaning copywriting because it can add so much to my experience as its enjoyer. Sure, sometimes such copywriting can come off as trite or over the top, but other times it hits the spot. These two South Australian beverages recently did that for me with taste and brand message.
Just keep going
Shared magic relies on the arbitrary, the unpredictable, the natural.